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Mission Point Logos | Art Direction {Sean Ransom Smith} Graphic Design Mission Point Logos – Art Direction {Sean Ransom Smith} Graphic Design

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Mission Point Logos

Mission Point Nursing & Physical Rehabilitation Center Logos
The task was to design a logo for Mission Point Management’s new nursing home located in Holly, Michigan. The client was open to any design ideas and had no initial requests. I created 5 different approaches. I felt all were strong and each had something unique to offer. The first explores the the natural pinetreesetting were the home is located. This design creates a subtle M. The M idea was carried into the following design while providing a roof to shelter and encompass the words below. I felt I should try to incorporate a medical motif into at least one option as well. The heartbeat option also creates a subtle M while the final logo option below actually creates an M out of a 2 sided home. The client liked all of the designs but was being pulled by investors for a more “traditional” look and to include a lighthouse somehow into the logo.

2016

Mission Point Management

Logos, Web

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